Readly, the European market leader in digital newspaper and magazine subscriptions, has recently announced its expansion plans with the addition of 39 new titles from BurdaVerlag. The new titles will help Readly to strengthen important categories on its platform, such as Fashion & Beauty, Celebrity & Entertainment, News & Politics, and Kids, and offer its readers even greater added value.
Readly subscribers can now access the digital editions of popular magazines such as Bunte, Focus, Instyle, Mein schöner Garten, and Slowly Veggie as part of their all-you-can-read subscription. The German-language offering now totals 1,302 magazines and 16 newspapers on the Readly platform, making it one of the largest and fastest-growing digital newspaper and magazine subscription services in Europe.
BurdaVerlag titles available on Readly will benefit from the revenue, distribution volumes, and digital visibility of its content on the platform. Moreover, through the “Readly Insight” analysis tool, BurdaVerlag will gain access to more than 50 billion data points collected by Readly, giving the publisher an even better insight into the digital habits of its readers.
“This expansion with BurdaVerlag is a great gain for Readly in our largest and fastest-growing core market. We are all the more pleased to be able to offer our subscribers the popular Burda publications. Our data shows beyond doubt that well-known titles quickly gain a large readership and generate revenue,” said Jan-Sebastian Blender, Head of Content DACH, IT & NL and Managing Director DE at Readly.
The new titles from BurdaVerlag are not only a high-reach addition to the digital distribution of its titles but also provide an opportunity to reach new people and gain valuable insights into the behavior of its readers. “By making BurdaVerlag titles available on Readly, we are making our diverse range of magazines quickly and easily accessible to a wider target group,” said Dietz Tönnies, Head of E-Commerce & Business Development at Burda Brand Sales.
As more publishers continue to join Readly, the platform is steadily growing, and its subscriber base continues to expand. With 72 million issues read in 2022 and a 38.6% share of net sales in Q4 2022, Germany remains the largest market for the European market leader in the field of digitized newspapers and magazines.
In conclusion, Readly’s expansion with 39 new titles from BurdaVerlag is an excellent addition to its already impressive digital library of newspapers and magazines. With its growing subscriber base and increased data insights, Readly continues to position itself as the go-to digital subscription service for readers across Europe.